A higher organic CTR is significant for increasing website traffic and conversion. If you think reaching the first page of Google is enough to pull people into your website, then it’s your misconception.
Believe me, your search engine result position is useless if you can’t compel people to read your article.
Above that, having a lower organic CTR than expected can make your search engine optimization effort suffer and hurt your website ranking in Google. Which you don’t want to happen, right?
That’s why it’s crucial that you work on improving both your website ranking and click-through rate. Ignoring any of these factors can cost you dearly.
In today’s post, I will explain how to improve organic CTR in 6 simple ways.
How to Improve Organic CTR
As I stated above, higher search engine ranking is pointless if you can’t fetch traffic to your website. Tell me, what’s the point of putting so much effort in writing a quality content and working on SEO, if no one is going to read it.
For this reason, it’s essential that you prioritize enhancing your organic CTR so that your hard work don’t go in vain. Moreover, site ranking and click-through rate are interconnected. Poor performance of any of the elements can influence the other one.
If your organic CTR is lower, then your search engine position will automatically be affected.
Google considers organic click-through rate to determine your website position in search results. Hence, I would suggest you not to disregard CTR since it’s equally important as SERP ranking.
Without any further delay, let’s dig into how to improve organic CTR in 6 simple ways.
- Craft appealing headline
- Elevate website speed
- Construct descriptive URLs
- Write powerful meta description
- Implement structured data
- Test your headlines
Craft appealing headline
Your headline plays a vital role in getting blog post read. It’s the first thing, your visitors sees and decides whether to go ahead or not.
If your title is not enthralling and catchy, then probably no one is going to pay heed to your post. No matter how informative content you produce but if your headline is dull, people will completely ignore your article.
Instead they will move to your competitors whose title is descriptive and attractive. Which’s bad for your website ranking.
You should bear in mind, organic CTR and website search engine position are codependent.
When Google will see your post is not getting as much CTR as it should they will think that your content is irrelevant to the searchers queries and will gradually drop your website ranking.
If you want to dodge such kind of issue, it’s crucial that you take time to come up with a captivating headline that grabs people attention. To allure people and improve organic CTR, your headline needs to be concise, detailed as well as engaging.
It should tell your potential visitors what the article is all about and whether it’s going to provide the exact answer to the problem they are seeking.
Additionally, giving an emotional flip to your headline can bring out a wonderful outcome. By crafting an appealing headline with a slight touch of emotional pitch, you can intrigue people and urge them to read your article.
Elevate website speed
In order to make the clicks count, your website needs to load faster in all types of devices. Whether, it’s a mobile or desktop, your web page should have fast loading speed to deliver the information to your visitors right away.
If your website loading speed is too slow or takes more than 3 seconds to load, it can exasperate your visitors and chase them away.
Just put yourself in visitors shoes and question are you going to wait for a minutes or hours for a single web page to load? No, isn’t?
Then why do you expect your visitors to have that much patience. Aren’t they allowed to be mad because of your poor web page loading speed?
Furthermore, Google takes page speed into account to rank the website in search results.
That being the case, to rank higher in search engine as well as boost your organic CTR, it’s critical that you analyze your website speed using tools like Google PageSpeed Insights.
After carrying out the examination, you can take measures to raise your site speed as much as possible.
Construct descriptive URLs
Well optimized URLs are essential to please both human and search engine crawlers. Your web page permalink is what give the visitors an explicit picture of your content and yield clicks.
If your page slug is not enlightening, then the visitor might relinquish your site and proceed to another.
Which will have negative impact on your CTR and thus resulting in lower search engine ranking. To avoid this type of problem, I would suggest that you keep your permalink short and descriptive.
Try your best to make it precise and detailed so that the visitors can get the clear idea of your content at one glance. Google also scan page URLs to evaluate what the content of the page is all about and how relevant it’s.
When you construct page permalink by incorporating specific keywords that people are typing to search, it ameliorates your search engine visibility and thereby increases your web page ranking.
Plus, utilizing categories and subcategories in your page slug offer visitors a better understanding of your navigation structure and consequently improve organic CTR. If you are using WordPress, you can adjust it under Settings > Permalinks.
Write powerful meta description
Meta description is another prominent factor that directly influence CTR. It’s a short paragraph that describes your web page and entice clicks.
Although, meta description doesn’t have any ranking effect but it’s useful to boost user engagement and generate clicks.
And that’s what our main motive is to improve organic CTR. As we all know, people usually read the meta description to ascertain whether the article is about the topic they are looking for.
The meta description that’s displayed in search results signals visitors if the post is worth of their time or not. By writing powerful meta description, you can capture the attention of people and make them read your article.
If due to certain reason you forget to specify the meta description, Google will show your visitors the random sentence closely related to the keyword query and might create confusion.
Perhaps, to steer clear of such situation, ensure you compose your own meta description and reap the maximum benefit of it.
Implement structured data
Structured data is terrific to earn clicks and fetch traffic to your website. It’s a convenient approach to stand out from the rest of your competitors on search results and attract targeted audience.
If you have not applied structured data to your website yet, then do it now and enjoy the benefits.
Implementing schema markup on your site enables you to catch people attention and draw them to your website. It’s also useful to win trust of your potential customers and increase sales.
Since all the details are disclosed in search results, people believes your content is legit and get convinced to invest their money.
When you execute schema markup to your website, it creates rich snippets of images, breadcrumbs, reviews and other major data’s to show in SERP. This helps you to grab attention of masses towards your website and eventually improve organic CTR.
But before adding the structured data on your website, ensure you check the codes for errors in Google rich snippets testing tool. Search engine crawlers also examine structured data to comprehend your page content and assess relevancy.
By applying schema markup on your site, you can provide detailed information of your page to the web crawlers and escalate your search ranking for the targeted keyword.
Test your headlines
Thorough inspection can lend you a huge hand to come up with the nice headline that actually works. Several online tools like Coschedule headline analyzer or Sharethrough headline analyzer are excellent to scrutinize how effective your headline is.
You can also take advantage of various social media platforms to test your headline and monitor which one is getting more clicks and likes.
You can further conduct A/B testing to experiment multiple title variation and track metrics like CTR, bounce rate, dwell time and conversion.
After successfully completing your survey, you can tweak headline according to that and achieve better outcome.
So, these are the 6 simple ways you can improve organic CTR of your website. As you can see, obsessing over quality content and high rank is totally futile, if you can’t urge people to read your article.
To gain more website traffic and leads, you need to focus on enhancing your organic click-through rate. Do remember, CTR is a critical part of SEO that you can’t overlook or skip by any means.