Are you struggling to improve search engine ranking? In this post, I will show you how to enhance the SEO ranking of your website in 8 simple steps.
As we all know, landing at the top of the Google search results is not as easy as it seems. It takes proper planning and loads of SEO effort to achieve that higher search engine position.
Without an effective search engine optimization strategy, it’s impossible for you to reach the first page of search results and generate leads. That being so, in this article, I will walk you through the 8 easy steps to improve SEO ranking of your website.
How to Improve Search Engine Ranking
In order to shoot up your SEO ranking and attain the top position in the search engine results page, you need to follow these 8 steps :
- Publish quality content
- Increase page speed
- Craft enthralling title
- Link to other relevant websites
- Optimize images
- Fix broken links
- Utilize header tags
- Make web page mobile responsive
I will now explain these steps in more detail so that you can get a better and more explicit idea of all the points.
Publish quality content
Quality content is what makes you stand out from the rest of your competitors. Without a good content, ranking higher on search engine is very difficult.
When you produce a nice and informative content according to your audience interest, more traffic drives to your website. Your post gets appreciated by the readers and they keep coming back to your website, leading to increase in engagement.
This boost in user engagement raises your dwell time and eventually improve SEO ranking of your website. And that’s what our main motive is to augment search engine optimization.
For this reason, it’s critical to create a content keeping the targeted audience in mind. By publishing article that covers the issues and solution your audience are seeking, you can gain more interaction and ameliorate your search engine optimization. Furthermore, regular updates helps you to inform search engine crawlers that your content is fresh and valuable for the users.
Increase page speed
Page speed is another major factor that directly influences your website search engine optimization. To prevent the visitors from abandoning your site, a fast loading web page speed is indeed required.
When your website takes more than 3 seconds to load, it irritates your visitors and compel them to relinquish your website. And here you can’t be upset at them for bouncing off your website since it’s your fault that the page took so long to load.
As a result, your bounce rate rises up and your page rank drops down in search results. Which you don’t want to happen, right? That’s why, it’s crucial that you work on improving your page speed so that it can load faster in all sorts of devices.
Plus, Google considers web page speed to determine the website position in SERP. Thus, increasing your page speed can make both Google as well as your visitors happy. It’s like killing two birds with one stone.
In an attempt to boost your page speed, you can optimize images, leverage browser cache, enable compression and minify JavaScript, CSS and HTML. I would also suggest you to analyze your web page speed utilizing tools like Google Page Insights or Pingdom. Later as per the inspection, you can take action to elevate your page speed as much as possible.
Craft enthralling title
A great headline is critical to enhance organic CTR. If you are not aware then you should know that CTR and website search engine ranking are interdependent.
Which means, if your organic CTR is poor then your website ranking will surely be bad too. That being the case, to improve SEO ranking, you need to focus on generating clacks.
And to do that you have to craft your article title, short and captivating. You should try to compose your headline in such a manner that urges people to read your article.
If your headline is boring and unattractive, none is going to pay heed to it and thereby hurting your website SEO ranking. To capture the people attention and drive website traffic, your title has to be descriptive, concise and keyword-rich.
You have to come up with a headline that tells your audience what the page is about and if it covers the topic they are seeking. By constructing an enthralling headline with an adequate mix of keywords and emotional flip, you can achieve a high CTR and boost website search engine optimization.
Link to other relevant websites
Search engine crawlers takes outbound links into account to understand your niche and assess how reliable your website is. When you link your content to other relevant sites, it helps you to win trust of Google and prove your credibility.
Besides, linking to other authoritative sites enables you to ameliorate usability and offer visitors quality experience. However to get full SEO benefit, ensure you link to those websites that are associated with your niche and has high domain authority.
Optimize images
It’s not new that images are literally awesome to attract people and keep them engaged with your content. Using alluring pictures in your article helps you to grab readers attention and retain their interest.
After all, thousand words of article with no pictures can discourage your users to read further and chase them away. Although, images has their own significance but they can put pressure in your page loading time, if not compressed properly.
Do remember, Google penalize those websites that takes too long to load. Hence, to steer clear of Google wrath, make sure you optimize your images for web use.
Plus, using keywords in image file name along with alt tag helps you to boost your website search engine optimization. If you wish to reap the maximum benefits of images, ensure that you optimize them before inserting in your article.
Fix broken links
To be very honest, broken links can affect your website ranking, if not taken care. When your website has too many broken links, Google assumes your content is not good enough to deliver quality information and thereby rank you lower in search results.
Above that, too many 404 error urges visitors to bounce from your website and proceed to another. This led to customer loss and damages your reputation.
If you want to dodge such kind of situation, make sure to track broken links in your website regularly and fix them timely. You can locate broken links in your website utilizing online tools like Brokenlinkcheck or Deadlinkchecker.
After finding the broken links, you can fix them one by one. On that account, to please both human and search engines, it’s compulsory you avoid having too much broken links in your website.
Utilize header tags
Header tags are excellent to break the content into smaller parts and make the topic easier for your readers to grasp. When you use header tags in your blog post, it provides a brief idea of your content to the readers and maintain the engagement.
They are awesome to retain your audience interest in reading and thus decreasing your bounce rate. By adding the header tags in your article, your audience gets to scan your content faster and decide if they should invest their time or not.
Implementation of header tags enables you to give a better navigation and upgrade user experience. Moreover, Google consider header tags to evaluate what your page is all about and how your content is beneficial to the people.
Google scans the header tags to comprehend the content of your page and ascertain whether your content is providing some kind of value to the readers or not. When you apply keywords in the header tags it signals search engine crawlers that your content is relevant to the searchers phrases and improve SEO ranking of your website.
Make web page mobile responsive
Nowadays, majority website traffic usually consist of mobile users. People uses mobile devices more often to locate the products and services, which makes it necessary to have a mobile friendly web page, if you don’t want to miss those customers.
Since large numbers of people employs mobile devices for internet surfing, production of mobile friendly content has become mandatory. If your web page is not mobile responsive, people will immediately leave your site and move to other competitors who has mobile friendly page.
If you don’t want to let it happen then ensure to make your web page responsive for mobile users. To supply seamless navigation and enhance usability, your web page needs to load faster and display well in all sorts of devices. If your web page is not optimized for mobile you can get penalized by Google and end up ranking lower in search results.
Conclusion
Therefore, these are the 8 steps you can follow to improve SEO ranking of your website and grow your business. Bear in mind, search engine optimization is a complex process.
It demands strong tactics and brilliant execution to optimize your page for high search engine ranking. That’s all, I hope you find this post helpful and for any queries, please let us know in the comment section down below.